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Toy manufacturer Mattel new line of princess dolls representing 17 different Disney characters 

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Mattel, the toy manufacturer known for producing Barbie and Hot Wheels cars, is making a comeback with its new line of princess dolls representing 17 different Disney characters, including Anna and Elsa, Moana, and Cinderella. 

The release of the dolls marks sees Mattel becoming the belle of the ball once again and is something of a turnaround for the company, which has experienced financial difficulties and a lack of creative inspiration in recent years.

The company’s CEO, Ynon Kreiz, has implemented a host of corporate restructuring alongside other changes in order to breath new life in the company’s designs and increase market share. 

As a result, sales are once again booming with Mattel seeing an increase in net sales and a swing from a $343 million loss in 2017 to a $730 million profit in 2021. 

Toy manufacturer Mattel, best known for making Barbie, has announced a new line of princess dolls representing 17 different Disney characters

The company's CEO, Ynon Kreiz, has implemented a host of corporate restructuring alongside other changes in order to breath new life in the company's designs and increase market share

The company’s CEO, Ynon Kreiz, has implemented a host of corporate restructuring alongside other changes in order to breath new life in the company’s designs and increase market share

The company’s share price has been…

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